LaPrima is a curated home & kitchen showcase. Nothing is sold on this site, so we never ask for your name, address or payment details. Here’s exactly what the site does with information, in plain English.
The short version
No accounts, no tracking cookies
You don’t sign up, and the site sets no cookies for shoppers — not for ads, not for analytics. The one exception is a security cookie our hosting network (Cloudflare) may set, called __cf_bm, which helps tell people from automated bots. It holds no personal information, isn’t used to follow you across sites, and expires after 30 minutes of inactivity.
Your Finds stay with you
Saved items live in your own browser. They are never sent to us.
Ask LaPrima keeps no names
Questions are kept for up to 90 days to improve answers, with emails, phone numbers and addresses scrubbed out.
LaPrima Finds: just your email
If you join our newsletter, your email goes straight to our email service. We don’t track whether you open it, and you can leave anytime with one click.
We never sell your information
We don’t sell or share personal information, and we don’t run ad tracking.
Who we are
This site is run by LaPrima Shops®, llc, 230 N. Maple Ave B-1, #148, Marlton, NJ 08053. Questions about this policy: info@laprimashops.com.
What the site collects, and why
Browsing
Like every website, our hosting provider’s servers record basic technical details of each visit (such as the page requested and your browser’s IP address) to deliver pages and keep the site secure.
We measure how the site is used, without personal data. Plausible Analytics counts visits without cookies, and our own system keeps anonymous counts of page views, taps, clicks through to a store, time on page, and moves from one page to the next. There’s no visitor ID, so none of it can be tied to you or pieced together into your visit. We see totals — which pages are popular, which searches return nothing, how many people click through to a store — never who you are.
Search
When you search, your words and any filters you pick are sent to our search provider, Algolia, so it can return matching products.
We also keep a daily count of the words people search for, so we can spot what shoppers look for that we don’t feature yet. Searches are stored in lower case, anything that looks like an email address or a long number is never kept, and the counts aren’t linked to any visitor. We delete them after about two years.
Suggest a brand
If you use the Suggest a brand page, we keep the brand you typed, your four answers, the day, and whether you used a phone, tablet or computer. The form asks for no name or email, and the brand box won’t accept an email address, a web address or a long number. Suggestions aren’t linked to you or to anything else you do on the site. To limit how many suggestions can be sent in an hour, your connection’s address is used briefly in a scrambled form that changes daily; it isn’t saved with your answers. We keep suggestions for about 25 months, then delete them.
Ask LaPrima (our AI assistant)
- When you send a message, our server sends your question, the rest of that conversation, and the product page you’re on if you ask about it, to Anthropic’s commercial Claude service to write the answer. Under Anthropic’s commercial terms your messages aren’t used to train its models, and Anthropic deletes them from its systems within 30 days.
- We keep a shortened, redacted copy of the question (trimmed to 300 characters) and the answer for up to 90 days, so we can improve the catalog and the answers. Before saving, we automatically remove email addresses, phone numbers, street addresses, “my name is…” phrases, card numbers and order numbers. If a message looks personal, we save “withheld” instead.
- Each log entry is linked to a random code for your chat session, not to you. We don’t store your IP address or browser details with it.
- To prevent abuse, we limit how many questions can be asked. That limit uses a scrambled version of your IP address that changes every day and is held only briefly.
- Your conversation is kept in your browser tab while it’s open, and clears when you close it.
We don’t use your questions to train AI models, and we don’t sell them. Please don’t type personal information into Ask LaPrima.
Search by photo (coming soon)
When available, a photo you take or paste is resized and re-encoded in your browser — which strips location and camera details — then sent once to Google’s Gemini service to describe the item in it. We use Google’s paid service, where your photo isn’t used to train Google’s models; Google keeps it briefly (up to 55 days) for safety monitoring under its own terms. LaPrima holds the photo only while that request runs, never stores it, and takes no rights to it. What we keep is the text description (for example, “blue speckled tray”), in the same log as Ask LaPrima, for up to 90 days. Please photograph products, not people.
LaPrima Finds newsletter
- If you sign up, we ask only for your email address. It goes straight to MailerLite, the service that sends LaPrima Finds. The site itself doesn’t keep a copy.
- Along with your email, we send MailerLite your IP address and the time you signed up, as a record that you asked to join.
- You’ll get one email asking you to confirm. You’re not on the list until you tap the button.
- We don’t track whether you open our emails. Like most email services, MailerLite records when a link in our email is clicked; we use that only to see which picks readers like, never for advertising. Links also carry a simple tag (for example,
utm_source=newsletter) so our anonymous site counts can show how many visits came from the newsletter. - To stop spam sign-ups, we limit how often sign-ups can come in. That limit uses a scrambled version of your IP address that changes every day, kept for about an hour.
- We use your email only to send LaPrima Finds, and we never sell or share it.
Finds and other browser storage
The site uses your browser’s own storage, not cookies, for a few conveniences. Except where noted, this information stays on your device and is never sent to us:
| What | Kept | Holds |
|---|---|---|
| Finds (your saved items) | Until you clear it | The items you saved and their links |
| Ask LaPrima conversation | Until you close the tab | Your chat, a random session code, and which product you’re asking about |
| Chat panel size | Until you clear it | How wide you made the panel |
| “Back” link | Until you close the tab | The last listing page you visited |
| Page-to-page counting | Until you close the tab | The kind of page you were last on (for example, “product page”); sent with the next page’s anonymous count, never with anything that identifies you |
You can clear all of it at any time in your browser’s settings.
Invited testers
Sometimes we send a brand partner or tester a private preview link. Before anything is recorded, the link opens a page that lists exactly what we log, and you choose whether to agree. If you do, the site sets one cookie that keeps your preview open until the link expires, and we log the pages you view, your searches, the stores you click through to and any feedback you leave. That log is deleted 30 days after the link ends. Shoppers who never receive a link get none of this.
Product videos
Some product pages show a video preview. The preview image comes from YouTube or Vimeo. The player itself only loads when you press play, and it uses each service’s privacy-enhanced mode. Once playing, that service’s own privacy policy applies.
When you click through to buy
Buying happens on the retailer’s or brand’s own site, under its own privacy policy. Some links may include a referral tag (for example, utm_source=laprima, or a seller id on an Amazon link) so the destination store knows you came from LaPrima. These tags identify LaPrima, never you. We never receive your name, personal email address, phone number, payment details or street address — not from the stores we link to, and not from Amazon on listings where LaPrima Shops is the seller. On those Amazon orders we see what Amazon shows any seller: the item, the price, your city, state and ZIP code, and an Amazon relay address for order messages. Once you’re on a store’s site, its own privacy and cookie policy applies.
Who we share information with
Only the service providers that make the site work, and only what each needs:
| Provider | Why | What they receive |
|---|---|---|
| Anthropic | Ask LaPrima answers | Your question, recent chat turns, the product you’re asking about |
| Google (Gemini) | Search by photo | Your resized photo, once |
| Algolia | Site search | Your search words and filters |
| MailerLite | Sending LaPrima Finds | Your email address, the IP address and time you signed up, and which links in our emails you click |
| Plausible | Measuring site use | Anonymous page and click counts |
| Our hosting provider | Running the site | Standard server logs |
| YouTube / Vimeo | Product videos | Preview image requests; the video once you press play |
We may also disclose information if the law requires it. If LaPrima’s business is ever reorganized, merged or sold, the little information we hold would move with it, under this policy. We don’t sell or rent personal information, and we don’t share it for advertising.
Keeping it safe
The whole site runs over an encrypted connection (HTTPS). Because there are no accounts, passwords or payments here, there’s very little to protect — and what we do keep (the scrubbed Ask LaPrima log, anonymous brand suggestions, and newsletter emails held by MailerLite) is visible only to our editors. No website can promise perfect security, so we keep as little as possible.
Your choices and rights
- You can use the whole site without Ask LaPrima or Search by photo.
- You can clear your Finds and chat at any time in your browser.
- Every LaPrima Finds email has an unsubscribe link. To have your email removed from our list completely, write to info@laprimashops.com and we’ll delete it from MailerLite.
- Because Ask LaPrima logs aren’t tied to your identity, we usually can’t find “your” entries. If you think something you typed should be removed, write to us with the date and wording and we’ll look.
- Wherever you live, you can ask us what we hold about you, ask us to correct it, or ask us to delete it. Write to info@laprimashops.com; we’ll reply within 45 days. We won’t treat you differently for asking.
- We don’t sell or share personal information for advertising, so there’s nothing to opt out of — and if your browser sends a Global Privacy Control signal, we honor it.
Children
This site is meant for adults shopping for their homes. It isn’t intended for anyone under 18, and we don’t knowingly collect information from children. If you believe a child has used Ask LaPrima, write to us and we’ll remove what we can find.
Changes
If we change how the site handles information, we’ll update this page and its effective date. Changes apply from that date forward. See also our Terms of Use.
LaPrima Shops®
Curated home & kitchen, since 2003.