Our approach
Every brand here was chosen by a person, not a formula.
There is no scorecard behind this site. LaPrima has worked in home and kitchen since 2003, and every brand we feature comes out of that experience. Here is how a brand usually gets here, and what a place on this site means.
01
It usually starts with a name
Many of these brands reached us by word of mouth, often passed along by a maker we already worked with. Others we met on the floor at trade shows. In this trade, a good name travels.
02
Established, or just starting out
Over more than twenty years, LaPrima has worked with makers that were long established and with startups we helped launch. Age doesn’t decide it. We look for a maker that is serious about its product and answers when a customer writes.
03
Often, it is in our own kitchen
We own and use pieces from many of the brands here. In earlier years the same went for coffee and tea: the ones LaPrima sold were the ones we drank.
Then and now
LaPrima has featured more than 75 brands since 2003. Over the years some have gone on to sell on their own, and the list has changed with them. If you remember a brand from earlier years and don’t see it here, the list is growing again, with makers we have worked with before and new ones we find.
This site is a showcase. Each product page links to where that brand is sold: the brand’s own store, a retailer or a marketplace. On some Amazon listings LaPrima Shops is the seller, and the product page says so next to the buy button.
What a place here means
It is our opinion. “Our pick” is an editorial choice, the one we’d reach for. It rests on more than twenty years of working with home and kitchen brands, not on a score.
It is not a lab result. LaPrima does not run lab or safety tests on products and does not give health or safety advice. Materials, sizes, care and where a piece is made come from each brand, and every product page shows them under the “Product details from” heading. For any product detail a listing doesn’t cover, the brand is the one to ask. For our own LaPrima Brooms, that is us.
It is not for sale. No brand pays for placement. We choose every product ourselves, including the ones LaPrima sells on Amazon and our own LaPrima Brooms line. How LaPrima is supported
Know a brand that belongs here?
Tell us. That is how many of these brands got here.
Suggest a brand See all the brands we feature
LaPrima Shops® · Curated home & kitchen, since 2003
LaPrima Shops®, llc
230 N. Maple Ave B-1, #148
Marlton, NJ 08053